shopping, online commerce

Pandemic boosts online commerce in Turkey by 64%

The coronavirus pandemic has caused online purchases to skyrocket, especially food, which grew by 400%.

Driven by the coronavirus pandemic, the volume of online commerce in Turkey soared 64% during the first six months of 2020 compared to the same period in 2019, according to data presented this Thursday by the Turkish Minister of Commerce, Ruhsar Pekcan.

Between January and June of this year, e-commerce in Turkey reached a transaction volume of 97.7 billion liras – 11.25 billion euros – compared to 55.9 billion liras – 6.43 billion euros – that reached during the first half of the past year. Pekcan also highlighted that 91% of total e-commerce sales in the first 6 months of 2020 consisted of household spending, compared to 81% in 2019.

Within this volume, purchases from other countries in Turkey through online commerce constituted 5%, while purchases from Turkey abroad accounted for 4% of the total. As a whole, the percentage that e-commerce represented in the country’s total trade volume reached 14.2% in the first half of 2020, while in that period of 2019 it only accounted for 8.4% of the total.

The pandemic triggers 400% online food purchases

Meanwhile, in the first six months of 2020, the sum of payments by bank card on Internet reached 58.1 billion liras – 6.69 billion euros – representing 63.3% of the total; in addition, orders through the Internet grew in 2020 to 850.8 million, while in the first half of 2019 they totalled 558.7 million.

Food stores were the ones that experienced the greatest increase in transactions through debit or credit cards for online payments, increasing 400% compared to last year, followed by software sales with a 100% increase, gardening , furniture, decoration and clothing (95%) and household appliances (90%).

However, the pandemic also caused a collapse in online commerce in Turkey in sectors such as airlines, transport, accommodation, entertainment and art, which were those that suffered the largest drop during the first half of the year in electronic commerce, said the minister.