E-commerce broke records in 2020 with a growth of 65%, exceeding 27 billion euros, and it is expected to reach 43 billions in 2021.
Coronavirus pandemic has triggered e-commerce in Turkey to record levels, as confirmed by the president of the Turkish E-Commerce Operators Association, Emre Ekmekci, who predicts that this trend will continue to grow until almost doubling figures in 2021.
Speaking to the Anatolia news agency, Ekmekci pointed out that the volume of online commerce in Turkey totalled 19 billion of Turkish liras – more than 20 billion euros – in 2019, while estimates for this year are that 2020 will end with a new record volume of 250 billion liras (almost 27 billion euros), which represents an increase of 65% over the previous year.
For 2021, the forecasts are that electronic commerce in Turkey could exceed 400 billion liras by the end of that year, about 43 billion euros. Just during the first three months of the pandemic in Turkey – March, April and May – the use of credit cards in e-commerce in Turkey increased by 8 million, Ekmekci points out: “The largest increase occurred in the online supermarket category, which multiplied by 5 compared to last year “.
The expectations are that even after the pandemic, growth and investments in the sector will continue in the coming years. In spite of everything, Ekmekci recommends that consumers take precautions when making purchases in e-commerce, especially with regard to data protection and the use of SSL certificates on web pages.
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When Monica finished her business degree, she had the idea to celebrate it travelling: that’s how she ended up visiting Turkey, and she liked it so much… that she decided to stay and live there! And she is still there, reporting from the city of Bursa on the latest news about the interesting Turkish economy.